thoughts
on social coordination
"do what you want"
@antidwell · November 29, 2025
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I’ve been thinking about “do what you want” as both an attitude and how it could impact platform design. River starts with 'do what you want'—an invitation to express agency through individual posts. But I'm increasingly interested in how these expressions can evolve into social coordination that signals people to gather around shared purpose. 

We can see some of this blossoming already: intra-channel coordination in 'focused' channels:

1.00
Face off by trav

There’s also been hints of inter-channel coordination as seen with @networkp’s “im starting a magazine” work through pmag:

1.00
hot takes about niche things by superliving

The main question I keep revisiting: How could River support the transition from interest signal to actual group coordination around a purpose?

My hunch is that if we nail this, we can:

  1. Build living archives of coordinated knowledge
  2. Let people mobilize others around specific purposes
  3. Create deeper connections with each other through shared action


This type of framing doesn't aim influence attention, but to coordinate purpose. Instead of broadcasting to followers, we can organize around shared goals and that feels special.